The Element: The tansition area above the entry doors will have monitors capable of displaying a wide range of graphics. Advertisements and threaded messages will be linked to overhead monitors in strategic areas to carry consumer information and suggestive resources for the products. However, the primary focus will be above the entry where potential customers can wait and view as they are waiting to check out, to ask purchase questions or as they leave the store.

As one ascends the ramp monitors of all levels will be linked in sequence to provide an experience which informs and encourages exploration.